Vibrant Kidz: Sacred Playtime is an excellent digital product that offers high value for an affordable cost. It exists in a large, ever-replenishing niche; has been priced compassionately so it's accessible to the parents & children of the world; and as a result, is scalable & attractive to a high volume of customers.
It's also quite possibly the first of its kind, ready to meet a unique need in humanity, and pioneer a new movement of conscious education for kids. Brimming with creativity, originality, and value – Vibrant Kidz is here to make waves in the collective – and those who promote it are sure to benefit as well.
Below we have provided extensive, transparent insights to our commission structure, along with projected earnings for affiliates based on follower counts & conversion rates. Many factors will contribute to your success, including niche alignment. Vibrant Kidz appeals to parents of young children – especially those who are interested in conscious parenting & healthy development. (Note: if charts don't load in HD on mobile, you can view them here).
Tiers, Boosts, & Bonuses
Starting at 20% commission, Vibrant Affiliates can increase up to 40% by reaching sales milestones. Monthly Boosts provide immediate tier increases & benefit short-term campaigns (but reset every month), while Long-Term Thresholds permanently increase base commissions to reward dedicated partnerships. On top this, a recurring bonus of $70 USD (~1%) is awarded every 100 sales, regardless of timeframe.
Here is a simple summary of the commission structure:
Basic Commission Math
Vibrant Kidz: Sacred Playtime will be offered at $68 USD (sale price) or $88 (standard price). Affiliate coupons will be provided occasionally, although they will be optional to use.
The following chart shows how much each commission tier earns per 1 sale, what 100 sales + bonus would equate to, and the profit split between Vibrant Kidz & affiliates as we increase to 40% commission.
Followers & Conversion Rates
In order to design this program
to be as optimal & integral as possible,
we researched average metrics for
social media based affiliate marketing
(also referred to as “influencer marketing”).
Here is a summary of what we found:
The term "conversion rate" can refer to very different metrics - so here's a summary. We want you to have an honest understanding and realistic expectation for what you can earn with this program.
[It should also be noted that there is a difference between creating a single post, and engaging multiple times over the course of a monthly campaign (which is recommended to boost commissions). The following metrics are largely based off of singular posts.]
There are 4 stages for converting followers into affiliate sales:Reach RateClick-Through-Rate (CTR)Purchase Conversion RateFollower-To-Sale Rate
Given the different types of conversion rates established above, here is a breakdown of Follower-To-Sale rates. (Reach % x Click % x Purchase %)Notes:Numbers can vary greatly based on reach, niche, platform, & campaign style. Recurring posts over a month convert much better than singular posts. There are nuances between intimate (~10k) & broad (1m+) audiences.Strategies that increase conversion rates include: multiple posts, auto DM funnels, and boosting posts to reach more followers.0.01% is low, and can pretty much be expected at minimum. However, at exceedingly high follower counts (1m+), this can be considered normal for singular posts.
0.1% is good, and should be achievable quite consistently. If your follower count is higher, this metric may be more likely. 0.5% is great, and could be considered a strong + successful campaign. 1% of total followers purchasing your affiliate promotion is excellent - and could be achieved with recurring posts/monthly campaigns. This is about the realistic limit for most affiliates, which is why the chart below displays this as the maximum. 2-3% (or really anything >1%) is amazing, and while it may be rare to accomplish, it isn't impossible - especially for those with audiences between 10k-50k.Considering all this, we refined our program repeatedly – striving for balance, a system that honours all affiliates, and one that rewards our partners greatly for their efforts (which we deeply appreciate).
Our reward thresholds have been set intentionally and compassionately. In the short-term, 30%+ commission boosts are widely accessible to all affiliates, and 40% is easily achievable for anyone in (or beyond) the 100k-300k follower range (which we anticipate the majority of affiliates will be)... with plenty of room for more sales to occur afterwards. Furthermore, permanent raises via Long-Term Thresholds exist to reward committed affiliates over time. Essentially, this program was designed for 40% commission to be consistently accessible (with relative ease) to anyone in the 100k-1m+ followers range, through both short-term campaigns (Monthly Boosts) and long-term partnerships. While certain thresholds may take some momentum to hit, they could also be surpassed immediately with successful promotions & strong conversion rates!
Projected Earnings for Affiliates
The chart below lists potential affiliate earnings from larger volumes of sales, based on their reach & conversion rates.
For simplicity & accuracy, monthly campaigns have been assumed, with sale limits in place for different ranges (although your exact numbers may vary). 1k/10k/50k = 100 sales/mo max; 100k/300k/500k = 500 sales/mo max; 1m/1.5m/2m = 1,000 sales/mo max. However, these numbers could be conservative, given 1% conversion can occur completely within a single month (leading to greater 40% majorities & higher payouts). Some high-performing affiliates are bound to shatter these estimates with their success – and on the other hand, some campaigns may not be as effective at first, leading to lower than expected results. Most likely (statistically speaking, assuming a solid campaign strategy & clear offer), you should land somewhere in the middle, between 1% - 3% conversion.
To get an idea of how much you could earn, scroll to the row that best resembles your follower count or email list. Estimated earnings from $68 & $88 sale prices are listed (although you may accumulate a mix of both).
You are also welcome to calculate projections based on your exact reach! Admittedly, doing the math is a bit of a process (considering commission raises from Monthly Boosts, Bonuses every 100 sales, and Long-Term Thresholds raising base commission over time)... but you have all the information needed for this.
An easier way to get some rough numbers would be to estimate based on the closest metrics available on the chart. For example, if you have 750k followers, simply multiply the 500k numbers by 1.5x for a ball-park projection. (This works better above 100k due to 40% consistency, and of course your multiple will likely be irregular - ex. if your count was actually 737k, it would be 1.474x... etc.)
“40% majority” indicates that for given sale numbers 40% commission is [likely or certain to be] the dominant commission rate. “ ▴ 40% base” indicates a raise from 40% majority to 40% base commission after a certain threshold, beyond which all commissions are 40%. The rise of base commission over time has been worked into calculations, but above 100k followers, the other tiers aren’t visibly noted (for simplicity and due to 40% majority being dominant anyways).
For lower tiers (100 sales/mo max), “20% > 40% ( ▴ 25%)” indicates that base commission raises at thresholds. Someone may experience 40% majority here, but for the sake of math & projection accuracy, 100 sales/mo limits these sections. For higher tiers (500 sales/mo max in calculations), 40% majority (and then the raise to 40% base dominance) nullifies the need to specify earlier base raises, although they have been included in the calculations - along with bonuses every 100 sales.
(Disclaimer: this chart is only meant to give an idea of what affiliates can earn – but there are many factors that contribute to this, which we cannot predict – so these numbers are only speculative. All charts are in USD).
Program Design & Integrity
We have done our best to design this affiliate program with as much integrity as possible, honouring all partnerships with a great starting commission, immediate boosts to higher rates, consistent bonuses, and overall rewards for performance – to ensure everyone gets compensated well for their efforts. Policies have also been implemented that favour affiliate gratification (ex. 90-day cookies & automated payouts).
Our commission structure was created very intentionally. It was revised multiple times in favour of affiliate reciprocation, rewards, and high commission accessibility. It's important to us that our affiliates start at a great commission rate, and can immediately increase themselves to even higher rates with ease.
This is why we start at 20%, and jump up quickly (>25%>30%>35%>) to 40%, giving raises every 20 sales with Monthly Boosts... rather than building up slowly (ex. 5%>10%>15%>etc.) – hence the absence of super-low sales thresholds in the tier system.
We poured our hearts and souls into Vibrant Kidz, for many years & countless hours. We made sure keep integrity, not cut corners, and pack as much value as we could into the program, out of respect for the parents & kids that are destined to benefit from it. As such, we've truly earned whatever value exchange will return to us - and have had to really intuit what feels good to share with our collaborators.
After deep consideration, we settled on 40% being the generous maximum (given our profit at that point is 50% after fees) – and while that feels good because we appreciate the value our affiliate partners are offering themselves – we had to find balance, where the commission tier system reflects that value exchange.
For maximum commission to be generous and accessible, but also reciprocal and well-earned. For thresholds to be easy enough to reach consistently, but not so freely given that the tiers becomes redundant. For the overall balance of the system to genuinely reward affiliate partnerships, while honouring our own efforts to bring this creation to form... and we believe we have achieved this.
Having 100k-1m+ followers is quite common online these days – so we had to keep that in mind when creating fair thresholds. However, we have done our best to strike balance, and keep great commission tiers accessible to the majority of affiliates we'll work with, including those up-and-coming.
The higher end of our commission rates (30%-40%) become available after only 40-80 sales within a given month. This means that if someone has 10k followers, and converted just 1% of them into customers (or 100k followers @ 0.1%) they would hit the 40% maximum that month... and still have room for even more sales at that rate (given 1-3% conversion is statistically common).
Since 10k is about the lowest follower count an affiliate would operate from, and even 100k is on the "lower end" for most affiliate marketers... this means that the majority of affiliates – anyone above that metric – will likely experience a 40% majority commission on their sales. In fact, they could experience 40% majority for months on end, as they bring their (1-3% of) followers on board, given some effort and consistency. (Realistically... with the value, price, demographic, and scalability of this product – affiliates with larger reaches could feasibly make 500 sales within a month, if not more... with everything beyond the 80th sale being at 40% commission).
Ultimately, we designed this affiliate program to be a win-win for us & our partners, to the best of our ability. We hope that you find great success with it – and went the extra mile (ex. providing content resources) to make sure your experience is as easeful and supported as possible.
Thank you so much for being a part of this.
We wish you great success & abundance...
And hope you'll enjoy working with us!
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